ABOUT US

The story of a sleepy girl

Born the eldest of four to a scholarly father and a stern mother, my grandmother, Mijah Kim grew up in post-colonial South Korea.

She was a bright girl who loved reading and dreamed of becoming a fashion design professor. But in a country struggling with immense poverty, there was little room for dreams, especially for the eldest daughter.

She was responsible for taking on the burdens of her family. At an age when she could hardly take care of herself, she was expected to raise her younger siblings, cook, clean, and manage the household. She found comfort in her sleep, often dreaming about her vibrant designs coming to life. But for a woman who had never slept in past 5 a.m., even those moments were fleeting. Her love for fashion design slowly became more and more unattainable. She was often scolded for looking at glamorous fashion magazines while scrubbing the floor. Still, despite the sacrifices she made, she refused to let history repeat itself.

She never asked her five daughters to cook, clean, or take on household responsibilities. She was determined to give them the freedom she never had. All five went on to pursue their passions in law, finance, education, and even fashion design. Through it all, my grandmother remained the most creative person I know. She never stopped making things with her hands, but she had given up on her dreams.

For years, she made each of her granddaughters pajama sets from scratch. As I slipped them on, I realized this was it. The perfect way to honor the dream she had set aside so many years ago. If she couldn’t pursue fashion for herself, I would help bring her vision to life.

Loafly was created for her. For all the days she longed to rest but wasn’t granted the privilege, for the dreams she never got to pursue. These pajamas are a tribute to women like Mijah, whose quiet resilience shaped generations.

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Thoughtful Design

Every pajama set is lovingly designed by Mija, many featuring her original sketches from the 1960s. She draws inspiration from her teenage wishlists and her favorite vintage icons, bringing timeless charm to each piece. She always says, “I didn't get to wear it back then, but at least I can design it right now.”

Made with love

Price is never the deciding factor when we choose our materials. We prioritize the look, feel, and overall quality, striving to use only the best fabrics we can find. Every pajama set goes through a thorough quality check before packing and shipping and we personally test samples to ensure maximum comfort!

For the girls

We are a women-owned, built, and operated brand rooted in the belief that rest is essential, not indulgent. We create thoughtfully designed sleepwear that brings together comfort, quality, and self-expression. Our hope is to build an inclusive space where anyone who identifies as a sleepy girl feels seen and celebrated.